Is Your Brand Strategy a Game Changer?

Black gamepad is lying on a laptop keyboard

From market disruption to mergers and acquisitions, pharmaceutical brand teams are facing game changing challenges in today’s competitive landscape. Your brand is either in a physician’s prescribing decision loop, or not. Having a solid go-to-market plan, one that is informed by decision intelligence is now more important than ever. Too many times we’ve seen a […]

What Is Turning Patient Profile Research on Its Head?

Doctor writing many medicine prescriptions

Prescribing decisions happen rapidly with physicians averaging about 8 minutes with each patient.  As they are increasingly pressed for time, physicians form habits and use shortcuts to their prescribing decisions.  Do you know why physicians are prescribing one brand over another?  Do you know what the patient triggers are?  Is your brand even in the consideration […]