Buzzword Alert: What the Heck is SoLoMo?

SoLoMo

There’s a new buzzword blazing into town, and it seems to be causing some divisive feelings.  The term is “SoLoMo,” which is a combination of the words “social,” “local” and “mobile.” SoLoMo represents a concept which is a tidal wave in our evolving society:  the convergence of social, local and mobile technology.  Our lives are [...]

SoLoMo: How Social Media, Localization, & Mobile are Redefining Marketing Insights

webinar

I’m pleased to announce the second in a series of webinars sponsored by Research Access in conjunction with GreenBook. Our first joint webinar with Greenbook was on the subject of Big Data. This webinar, entitled “SoLoMo: How Social Media, Localization & Mobile are Redefining Marketing Insights,” will be on Thursday, March 29th, at 1pm Eastern [...]

Start Learning to Become a Data Scientist

Data Scientist

With the advent of the web and increased business process automation, companies are increasingly finding themselves inundated with vast troves of data.  Making sense of and extracting insights from this data is a job that requires a wide range of skills – from the technical to the inferential – which are seldom found together in [...]

“Big Data” – Peril or Opportunity?

Peril Opportunity

On February 21st I moderated the inaugural webinar in a series of sessions about big ideas in market research.  The series is being co-produced and sponsored by Research Access and GreenBook.  The first webinar was on the topic of “Big Data.” We assembled an expert panel for this event, including: Steve Cohen of In4mation Insights Romi Mahajan of Metavana Lenny Murphy [...]

“Big Data” Defined

Binary

On February 21st I moderated the inaugural webinar in a series of sessions about big ideas in market research.  The series is being co-produced and sponsored by Research Access and GreenBook (look for announcement of upcoming installments in the series on Research Access and GreenBook Blog soon).  The first webinar was on the topic of “Big [...]

Webinar: Mobile Field Data Collection on iPads and Tablets Using SurveyPocket

ipad-people-watching

It’s no secret that iPads and other tablet computers are changing the way people interact and communicate. Did you know they are also changing the way we collect data? In market research, many field teams are replacing pencil and paper with electronic tablet devices. Others are evaluating their options for doing so. Have you heard [...]

What is “Big Data,” and What Can I Do About It?

Big Data

There are a lot of buzzwords out there in market research, and Big Data is one of them. I’ve been hearing that term everywhere. I’m proud to announce that Research Access is partnering with GreenBook to bring you a webinar to help you understand Big Data. This is the first in a series of webinars [...]

Mobile Market Research Trends, Part 6: Hyperlocal Surveys

HyperLocal Surveys

On January 30th, 2012, Survey Analytics sponsored a webinar on Mobile Market Research Trends. The webinar was moderated by Esther LaVielle of Survey Analytics and featured Romi Mahajan, CMO of Metavana, and Chad Bhandari, co-founder of SurveySwipe. Today we bring you the full text of Part 6 of the webinar, which covered the topic of [...]

Mobile Market Research Trends, Part 5: Mobile Ethnography

mobile ethnography

On January 30th, 2012, Survey Analytics sponsored a webinar on Mobile Market Research Trends. The webinar was moderated by Esther LaVielle of Survey Analytics and featured Romi Mahajan, CMO of Metavana, and Chad Bhandari, co-founder of SurveySwipe. Today we bring you the full text of Part 5 of the webinar, which covered the topic of [...]

Mobile Market Research Trends, Part 4: HTML5

html5

On January 30th, 2012, Survey Analytics sponsored a webinar on Mobile Market Research Trends. The webinar was moderated by Esther LaVielle of Survey Analytics and featured Romi Mahajan, CMO of Metavana, and Chad Bhandari, co-founder of SurveySwipe. Today we bring you the full text of Part 4 of the webinar, which covered the topic of [...]