Customer Insights – The Fertilizer You Need to Grow Strategic Accounts

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On January 22nd Michael Good, Sean Clayton and Diane Skirvin of Walker Insights took time to speak about methods for increasing the size and scope of strategic accounts using customer insights. The intersection of strategic selling and customer-focused research is a trending topic that those involved in sales and customer research should pay close attention […]

Mapping the Customer Journey

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In a recent webinar, Michael Good, Brad Linville and Jeff Marr of Walker Information┬átook time to speak about the intricacies of mapping out the customer journey. This has been a trending topic since the summer of 2014. Walker defines journey mapping as a process of developing an understanding of those things that your customers value […]

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