Moderating Online Focus Groups for Stress-Free Market Research

social media influence: people around a table

In the world of market research, it can become overwhelming to know which survey software allows you the best methodologies to establishing and building an online community. A commonly used approach to building a community has been organizing in-person focus groups. However, conducting these types of surveys to collect and analyze feedback has proven to […]

How to Design Killer Surveys

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Perhaps the most important element in running a successful survey is also the most overlooked: the cognitive stress load the survey places on respondents. While much is said about proper methods of sampling, delivery, and follow-up, minimizing respondents’ cognitive stress with well-written, well-designed surveys is in fact one of the most effective ways to improve […]

Why Are We Better At Games Than At Real Life?

Last week Vivek Bhaskaran was a keynote presenter at the TMRE conference along with Kevin Keeker from Zynga (the creators of such epic online games as Farmville and Angry Birds). Together they tackled the subject of why these games are so engaging and so all consuming and how to take advantage of these benefits in research. […]

Interview with Vivek Bhaskaran of SurveyAnalytics

Three weeks to go until the IIR Technology Driven Market Research event in Chicago, and we’re down to the last few interviews with presenters! (You can find the others on the Green Book Blog.) Today I bring you my conversation with Vivek Bhaskaran, CEO of Survey Analytics, and it’s a doozy! Always outspoken, irreverent, and most of […]