Resources for the Market Research Community
Just a quick follow-up to last week’s webinar on data collection with mobile devices: the slides and video from the presentation are now available for on-demand viewing:
Slides:
http://www.slideshare.net/bubek/surveyswipe-webinar-jan-11
Video:
We’d love to hear your thoughts on this presentation, as well as on data collection with mobile devices in general. Please be sure to leave them in the comments below, or reach us on twitter at @researchaccess.
This week at Enterprise 2.0, we had a chance to catch up with Dr. Leslie Fine, Chief Scientist of Crowdcast. Crowdcast is essentially an internally-focused market research tool that leverages a crowdsourcing approach to gain insight into the collective intelligence of your employees. In other words, employees can vote on questions posed by others in the organization. (“When will we be ready to ship our product?”, “Will we hit our sales goal?”, etc.)
Leslie was kind enough to walk us through a demo of Crowdcast. Check it out.
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Choice-Based Conjoint is the most popular conjoint technique used in market research today, and for good reason. Yet, if you’re new to market research, it may be a relatively new concept to you. In order to help overcome this hurdle, Research Access contributor Nico Peruzzi has put together this extremely helpful introductory video, which in under 10 minutes, provides a recent history of choice-based conjoint, discusses things end-users of conjoint need to be aware of when planning a conjoint project, and introduces the latest conjoint method called Adaptive Choice-Based Conjoint.
Our thanks to Nico for this particularly valuable contribution benefiting those who are just beginning their market research education. For an overview of the Conjoint concept in general, as well as background information on a variety of other market research concepts and techniques, be sure to check ou the Resources section of Nico’s website.
On Thursday at the Google I/O conference the company announced their Google TV platform. It’s a technology that will be built into TVs, set-top boxes, Blu-ray players, and other devices that will allow people to do things like use Google Search to find videos from the Web and whoever your channel service provider is, as well as watch full-screen YouTube videos, find shows on Hulu, buy TV shows on Amazon on Demand, among others.
But there are still plenty of questions about how the new platform will play out. Here’s what we still don’t know.
Across the board, agencies are expecting to invest more in using online video for marketing purposes. This study by BrightRoll, a branded video advertising network, showed that not only does this still-developing medium prove itself to be “more effective” than other forms of advertising, but that its main appeal is the efficacy of targeting according to the respondents of this online survey.
Targeting is just one of those advantages of digital mediums. And with sites like Hulu allowing users to select the type of ads that they want to view, advertisers can expect that their messages will not only be viewed, but that those messages will be valuable and relevant to their audience. And that’s good news for both users and advertisers.
