Release of the GreenBook Industry Trends Report

Great News: the Spring 2011 GreenBook Industry Trends Report (GRIT) has been released. You can view a digital magazine version or download a PDF of either the Executive Summary or the Full Report via the links below. You can also register to be a respondent in the next wave of the study and to receive […]

Is Social Media Killing the Survey?

A recent article in AdvertisingAge entitled, “Will Social Media Replace Surveys as a Research Tool?” caught my attention. With that title, how could it not? Of course, this isn’t a new topic. We’ve been debating the impact of social media on market research for some time now. But, through the lens of consumer products companies, […]

What Will Consumer Behavior Teach us on Cyber Monday?


As we experience “Cyber Monday” (the online edition of Black Friday, considered one of the busiest online shopping days of the year), we consider the recent release of a compilation and analysis of current studies by Mintel implies that businesses should remain cautious as the economy continues to recover from this most recent recession. Top […]

6 DIY Marketing Research Trends You Can Put in Your Marketing Plan

I wanted to draw your attention to a must-attend, free event coming up next Thursday, September 30th, at 9am Pacific (12pm Eastern time). Ivana Taylor from DIYMarketers will be hosting a free webinar discussing 6 DIY marketing research trends that you can start leveraging immediately. As Ivana very aptly points out, “Interactivity, collaboration and open […]