Release of the GreenBook Industry Trends Report

Great News: the Spring 2011 GreenBook Industry Trends Report (GRIT) has been released. You can view a digital magazine version or download a PDF of either the Executive Summary or the Full Report via the links below. You can also register to be a respondent in the next wave of the study and to receive [...]

Is Social Media Killing the Survey?

A recent article in AdvertisingAge entitled, “Will Social Media Replace Surveys as a Research Tool?” caught my attention. With that title, how could it not? Of course, this isn’t a new topic. We’ve been debating the impact of social media on market research for some time now. But, through the lens of consumer products companies, [...]

What Will Consumer Behavior Teach us on Cyber Monday?

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As we experience “Cyber Monday” (the online edition of Black Friday, considered one of the busiest online shopping days of the year), we consider the recent release of a compilation and analysis of current studies by Mintel implies that businesses should remain cautious as the economy continues to recover from this most recent recession. Top [...]

6 DIY Marketing Research Trends You Can Put in Your Marketing Plan

I wanted to draw your attention to a must-attend, free event coming up next Thursday, September 30th, at 9am Pacific (12pm Eastern time). Ivana Taylor from DIYMarketers will be hosting a free webinar discussing 6 DIY marketing research trends that you can start leveraging immediately. As Ivana very aptly points out, “Interactivity, collaboration and open [...]