Market Research Trends 2012: Part Six – Mobile Sampling and Mobile Ethnography

mobile phones

On December 14th 2011 the Market Research Trends 2012 webinar featured moderator Ivana Taylor and panelists Lenny Murphy and Romi Mahajan discussing the most prominent trends for market research in 2012.   Today we bring you the full text of the sixth and final part of the webinar, a discussion of mobile sampling and mobile [...]

Market Research Trends 2012: Part Five – User Experience

UX

On December 14th 2011 the Market Research Trends 2012 webinar featured moderator Ivana Taylor and panelists Lenny Murphy and Romi Mahajan discussing the most prominent trends for market research in 2012.   Today we bring you the full text of the fifth part of the webinar, a discussion of user experience. Here is a list [...]

Market Research Trends 2012: Part Four – Social Monitoring and Panel Communities

Magnifying Glass

On December 14th 2011 the Market Research Trends 2012 webinar featured moderator Ivana Taylor and panelists Lenny Murphy and Romi Mahajan discussing the most prominent trends for market research in 2012.   Today we bring you the full text of the fourth part of the webinar, a discussion of social monitoring and panel communities. Here [...]

Market Research Trends 2012: Part Three – Network Intelligence

LinkedIn Network

On December 14th 2011 the Market Research Trends 2012 webinar featured moderator Ivana Taylor and panelists Lenny Murphy and Romi Mahajan discussing the most prominent trends for market research in 2012.   Today we bring you the full text of the third part of the webinar, a discussion of  network intelligence. Here is a list [...]

Market Research Trends 2012: Part Two – Consumerization

people

On December 14th 2011 the Market Research Trends 2012 webinar featured moderator Ivana Taylor and panelists Lenny Murphy and Romi Mahajan discussing the most prominent trends for market research in 2012.   Today we bring you the full text of the second part of the webinar, a discussion of consumerization. Here is a list of [...]

Market Research Trends 2012: Part One – Gamification

BadgeFarm Badges

On December 14th 2011 the Market Research Trends 2012 webinar featured moderator Ivana Taylor and panelists Lenny Murphy and Romi Mahajan discussing the most prominent trends for market research in 2012.  Today we bring you the full text of the first part of the webinar, where there was a very interesting discussion of the hot [...]

We’re Here, We’re QR, Get Used to It

Research Access QR Code

On a recent United Airlines flight I was reading Hemispheres, the in-flight magazine – something I am wont to do as I wait for the go-ahead to turn on my iPad. As I scanned the magazine (and read an interesting interview with comedian Amy Poehler, by the way), I noticed quite a few QR codes [...]

Market Research Trends 2012

trends-up

Wed 12/14/11 at 10AM PST Market Research Trends 2012 The world of market research has experienced tremendous change over the last few years.  Last years’ trends of mobile surveys and analyzing social media chatter have evolved to higher levels that now include gamification; turning the feedback process into a fun and engaging experience as well [...]

How Much Should Market Research Cost?

market research pricing

How much is market research worth? How much are insights worth? How much are insights that will make a difference for your business worth? These are all questions that are on the minds of many in the market research community. Recent economic challenges have made it more and more difficult for clients to justify spending [...]

The GreenBook Research Industry Trends (GRIT) Study is Now Available

Greenbook Research Industry Trends Report

Good news! The Fall 2011 GreenBook Research Industry Trends (GRIT) study is now available. In addition to key issues that have been trended since the initial 2003 study, new questions on research technology, anticipated staffing characteristics and skill sets, and anticipated changes to marketing research methodologies and business models were asked. Specific probes on influential [...]