Social Media Insights from the #TMRE13

TMRE word cloud

Discovery Research Group, more specifically our Focalytic brand, recently attended the Market Research Event in Nashville, TN (10/21/13 – 10/23/13).  When we realized the amount of Twitter “chatter” that was surrounding the speakers and presenters at the event, we decided to measure what they were talking about to see if we could pull some key insights from the conference. […]

The Market Research Event 2012 – Why Marketing Conferences Matter

Why Marketing Conferences Matter

While attending The Market Research Event in November, I heard several talks that inspired me to look at the bigger picture of what research and marketing could be. What a great conference it was, truly an event to remember. I thought I would end this short series of TMRE posts by sharing some thoughts on why conferences […]

Why Are We Better At Games Than At Real Life?

Last week Vivek Bhaskaran was a keynote presenter at the TMRE conference along with Kevin Keeker from Zynga (the creators of such epic online games as Farmville and Angry Birds). Together they tackled the subject of why these games are so engaging and so all consuming and how to take advantage of these benefits in research. […]