The Market Research Event 2012 – Why Marketing Conferences Matter

Why Marketing Conferences Matter

While attending The Market Research Event in November, I heard several talks that inspired me to look at the bigger picture of what research and marketing could be. What a great conference it was, truly an event to remember. I thought I would end this short series of TMRE posts by sharing some thoughts on why conferences […]

The Market Research Event 2012 – Coping with Turbulence

The Market Research Event 2012 - Coping with Turbulence

As I walked the exhibition hall packed with crafty booth designs, new age tchotchkes, and bright faces at this year’s The Market Research Event conference, I was filled with mixed emotions.  I was…. Excited and Overwhelmed Energized and Exhausted Inspired and Bland Why these mixed emotions? Rapid, immense, and scaling change! I was glad I […]

The Market Research Event 2012 – The Idea Distillery

The Market Research Event - Idea Distillery

While attending the The Market Research Event 2012 conference in November, I heard a series of talks that changed the way I saw the world of insights, both people and process included. The conference helped me develop a concept I call an idea distillery. One of the best talks was lead by Brett Townsend, Director of Insights […]

The Market Research Event 2012 – More Pioneers, More Tough Questions

Pioneer

While attending The Market Research Event in November, I heard several talks that inspired me to look at the bigger picture of what research and marketing can be. One of those sessions was lead by Columbia Records’ Vice President of Strategic Marketing, Elliot Lum. The question he posed was quite simple. Can we distill the power […]