What We’re Reading: Sample Size, Mobility, Emerging Practices

Good Monday to you all. We thought we’d start out the week with a list of some of the articles and posts that have most recently caught our eye. Let’s dive right in! How to Determine Sample Size for Segments – As always, Michaela Mora delivers some terrific educational content over at Relevant Insights. In […]

Look Who’s Talking


Americans are gabbing away on their cell phones according to this Nielsen report. The particularly interesting part is who’s doing the talking. Women (perhaps unsurprisingly to some) talk 22% more than men, and teens are texting more than anyone else. Usage also varied by location. The South loves to talk with most of the Southern […]