Long Live the King

television

For the better part of the 20th century, the television dominated the American home while also commanding the marketing budgets of numerous companies. Now, however, a study released by the Pew Research Center shows that this traditional American centerpiece is losing its standing as a household fixture. According to the study, only 42% of Americans [...]

Study: Television still dominates Americans’ media usage

According to new results of a Knowledge Networks survey commissioned by TVB, television reaches more people, and people spend significantly more time with television each day than they do with radio, newspapers, magazines, the internet, and mobile. The study notes that consumers credit television advertising with higher impact scores – and find TV ads more [...]