Is a Picture Truly Worth a Thousand Words?

Antique typewriter and vintage photo camera

We all know, and for the most part believe, that attitudinal data is crucial to the process of understanding our customers (and prospects) and speaking to them in a language they can understand. Behavioral data is important to the picture, otherwise “Big Data” would be pointless, but there are almost always attitudes driving those behaviors. […]

My Data Visualization Wish List

My Data Visualization Wish List

This is the time of year when many children make their holiday wish lists. Now that I’m a grown-up, my wish lists look a bit different. For instance, I have a data visualization wish list. You see, I’m both a market researcher and a marketer. So I like data, and I like shiny objects. Hence I […]