Benchmarking Emotional Reactions to Concept Tests

emotional reaction

Yesterday, Josh Kamowitz and Brent Snider of BrainJuicer presented a webinar, “Love at First Test: Why Feelings Matter When Optimizing Concepts.” Traditionally, concept tests have focused on measuring consumers’ rational reactions to product concepts. First, a concept for a product, service, or ad is described, expressing an overall consumer insight, describing benefits and RTBs (Reasons […]