Webinar: Mobile MR Trends & SurveySwipe Demo

January 24, 2012 By Leave a Comment

SurveySwipe is hosting a complimentary webinar on Monday, January 30th, 2012 at 10am Pacific / 1pm Eastern.

The webinar title is “Mobile Market Research Trends and SurveySwipe Demo.”

Part One – Mobile Market Research Trends

In the first part of this webinar, marketing expert Romi Mahajan and SurveySwipe co-founder Chandika “Chad” Bhandari will discuss the hottest trends in mobile surveys today.

- Mobile ethnography
- Passive data collection
- Gamification
- Hyperlocal surveys
- Panel communities
- The effect of HTML5 on mobile surveys

RomiChadJohn

 

 

 

 

Part Two – SurveySwipe Demonstration

SurveySwipe

 

 

In the second part of the webinar, John Nelson will demonstrate SurveySwipe mobile survey technology. John will show how SurveySwipe leverages the trends discussed by Romi and Chad, and much more.

Here is the link to register for the webinar:  https://www3.gotomeeting.com/register/401831910

See you there!

Filed Under: Events, Featured Tagged With: , ,

Market Research in the Mobile World Lead Sponsor is SurveySwipe

December 9, 2011 By Leave a Comment

Market Research in the Mobile WorldHere at Research Access we love mobile research, and we really love writing about it.

So you can imagine we’re pretty excited about the news that Research Access sponsor SurveySwipe is the exclusive Platinum sponsor of the upcoming Market Research in the Mobile World conferences in Amsterdam and Cincinnati in 2012.

The last MRMW conference, in Atlanta in 2011, was pretty fascinating, and we’re expecting even more from this “little conference that could” in 2012.

You can expect extensive coverage of both conferences right here at Research Access.

Here is the press release announcing SurveySwipe’s sponsorship, which was just posted on the MRMW website.

MRMW Welcomes SurveySwipe as the Platinum Sponsor of European and North America Conferences

Press Release: Singapore, 9 December 2011: We are pleased to welcome SurveySwipe as the exclusive Platinum Sponsor of both the Market Research in the Mobile World® Europe and North America conferences. SurveySwipe is the market-leading mobile research app. With its integrated Survey Analytics software, mobile panel functionality, analytics and gamification, SurveySwipe is the trusted choice for companies like Zynga, CareerBuilder and Ipsos Loyalty.

Vivek Bhaskaran, CEO of SurveySwipe parent company Survey Analytics had this to say about the opportunity: “We are proud that our premier mobile survey application, Survey Swipe, is the lead sponsor of the premier mobile marketing research conference. 2012 will be a huge year for SurveySwipe and the Market Research in the Mobile World conferences are critical events for us “.

“Having SurveySwipe join as the Platinum Sponsor for these events is a testament to the massive success of the MRMW 2011 conference held in Atlanta and the outstanding foundation established in Europe by the GlobalPark’s Mobile Research Conference.” said MRMW Chairman Leonard Murphy. He continued to say “More and more research professionals are discovering the potency of a content-driven social media engagement strategy when combined with a highly targeted event of global thought leaders like the MRMW series. SurveySwipe is one of the companies that is leading the charge on this new model to drive the global industry dialogue forward.”

The Market Research in the Mobile World European conference will be held in Amsterdam on 18-19 April 2012. The North America edition will be held on the 18 & 19 July 2012 in Cincinnati, Ohio. Sponsorship details and preliminary agenda will be released shortly. To participate at these conferences, please sign up at: http://www.mrmw.net

About MRMW
The Market Research in the Mobile World (MRMW) is an International Conference Series organised by the Merlien Institute. The aim is to bring together distinguished experts to discuss important and wide-ranging issues on the state-of-the-art of mobile marketing research. MRMW conferences are held annually in Europe, North America and Asia-Pacific. For more information, visit mrmw.net

About SurveySwipe
SurveySwipe is a community based mobile research platform that allows user opinions to be heard. Users receive occasional surveys that they elect to be a part of. Those responses generate information for researchers from profit and not-for-profit companies while also rewarding respondents with points for their opinions. For more information, visit surveyswipe.com

Filed Under: Events, Featured, Mobile Tagged With: , , , ,

Black Friday Smartphone Showdown: Brick and Mortar vs. Online Retailers

November 29, 2011 By Leave a Comment

SmartphonesEditor’s Note:  This post was originally published a few days before “Black Friday” on the Survey Swipe blog.

This “Black Friday” is shaping up to be the most contentious yet.  Some 152 million shoppers say they will hit stores on November 25, the day after U.S. Thanksgiving, up 10.1 percent from 138 million people last year, according to a survey by the National Retail Federation.

Online retailers have traditionally had the advantage when it comes to tracking consumer behavior and using new media to build customer loyalty.  But this year traditional retailers have a few new tricks up their sleeves.

Several large American retailers already embed market research software into their smartphone apps, and other have formed research panels that gather consumer data at the point of purchase.

Survey Swipe works with retailers to create a white-label market research solution that allows retailers to have their own research app or build research functionalities right into the retailer’s existing app.

According to recent Nielsen report smartphone usage is projected to hit a critical inflection point by the end of 2011.  Forward-thinking retailers see app-based solutions as an important part of their customer strategy.

“It is simply a fact that an app-based solution can gather data more efficiently, accurately, economically than any other technology”, said Survey Swipe founder Chandika Bhandari.  According to a recent study from comScore app usage by consumers outpaced browser usage for the first time in June of this year.

“With volume like this hitting stores, retailers who have a mobile customer feedback program in place will gain insights that will pay dividends for the upcoming holiday season and beyond.  Point of sales insights are a game changer.”  said John Nelson, Business Development Director for SurveySwipe.  “The ability of brick and mortar retailers to gain deep consumer insights will be a wake-up call to online retailers.”

Stay tuned, the stage is set for the most competitive Black Friday to date…

Filed Under: Essay, Innovation, Market Research, Mobile Tagged With: , , , ,

Ipsos Loyalty and Survey Analytics Strike Mobile Deal

November 22, 2011 By Leave a Comment

Ipsos, Survey AnalyticsWe at Research Access are admittedly big fans of mobile market research.  That’s why we’re super-excited about the deal announced today between RA-sponsor Survey Analytics and Ipsos Loyalty.

To our knowledge, this is the first instance of a major global market research player putting all their cards on the table when it comes to mobile market research.  Sure, many have tinkered around the edges, but none have made such an emphatic statement as this.

Ken Peterson, COO of Ipsos Loyalty stated it thusly: “The introduction of the Ipsos Loyalty Mobile Network is another way Ipsos Loyalty is staying on the forefront of innovation.”

Survey Analytics CEO Vivek Bhaskaran had this to say about the deal.  ”Many of you know that we believe that smartphones represent a HUGE opportunity for research and many completely new and innovative models for insight and loyalty development with come out of this crucible. We are leading this effort with our SurveySwipe and SurveyPocket platforms – for the smartphones and tablets respectively.  We’ve partnered with IPSOS to join forces and bring smartphone based data-collection into mainstream research. IPSOS has a pedigree of exploring cutting edge technologies and using it as a differentiator for research.”

We have a feeling this will be far from the last such deal in this industry.

It will be interesting to see how things play out.  You can be sure we’ll give this and other mobile research deals plenty of coverage on Research Access.

 

Filed Under: Featured, Innovation, Market Research, Mobile, News Tagged With: , , ,

Agile Market Research – Are Smartphones the Answer?

June 7, 2011 By Leave a Comment

When online surveys gradually replaced paper surveys, we saved money, increased speed and increased the efficiency of research. Mobile research has the potential to take that profit, speed and efficiency to a new level: to a point where you get true agility in market research, and one where you can get actionable answers to your questions within minutes instead of hours. In addition, most smartphones today are equipped with a GPS and a camera (in some cases multiple). As a result, we have an opportunity to get creative about how we ask questions in a medium that can always be reached.

comScore recently reported that more than 70 million people in the United States own a smartphone and the smartphone market is experiencing double digit growth quarter over quarter. We all know that the smartphone market is exploding but you may not necessarily know how to take advantage of this emerging research channel.

At SurveySwipe, we recently launched a new product called Instant Connect – where you can submit your questions and received data back within one hour. You can get raw data (Excel, SPSS) along with an optional PowerPoint executive report, with same day turnaround. Our hope is that this kind of instant return lowers the barrier to entry for new participants in mobile data collection and mobile research. If you’d like to try Instant Connect, you can get more details here.

Filed Under: Market Research, Mobile Tagged With: , , ,

Interview with Vivek Bhaskaran of SurveyAnalytics

April 7, 2011 By 2 Comments

Three weeks to go until the IIR Technology Driven Market Research event in Chicago, and we’re down to the last few interviews with presenters! (You can find the others on the Green Book Blog.) Today I bring you my conversation with Vivek Bhaskaran, CEO of Survey Analytics, and it’s a doozy! Always outspoken, irreverent, and most of all smart, Vivek revels in challenging the status quo.

I have gotten to know Vivek fairly well over the past few months; for a while we were exploring working together to co-develop a new offering around the convergence of mobile and social media, but that opportunity never came to fruition. During those conversations I quickly developed a deep respect for his energy, technological savvy and business acumen. I also discovered that Vivek has a passion for harnessing technology to create innovative solutions with a low barrier to entry for small and medium sized enterprises. One example is their recent flurry of mobile research solutions such as SurveyPocket, a mobile platform for tablets. Where many other enterprise-level software firms are still struggling to deploy mobile survey solutions, Survey Analytics has already moved from smartphones to tablets, and they are targeting client-side researchers as their clients with these solutions.

This strategy has put them dead-center in the “DIY” debate, and getting his take on that issue is one of the highlights of the interview. I think you’ll find this interview lively, engaging, and very relevant to what’s happening within the market research industry today.
[Read more...]

Filed Under: Events, Gamification, Innovation, Market Research Tagged With: , , , , , , , ,

SurveySwipe Helps Kick Off MarketMix 2011

March 9, 2011 By Leave a Comment

One of the most exciting marketing conference in the Pacific Northwest kicks off today: Market Mix 2011. This event brings together some of the most well-known and dynamic marketing practitioners in the country. The range of subjects covered is impressive, from mobile marketing strategies, partnership building and leveraging social media, to career development skills for marketing professionals and cost-effective lead generation approaches.

Along with this innovative programs comes another exciting announcement. SurveySwipe, the new smartphone data collection platform from SurveyAnalytics, is available to all of the attendees to MarketMix 2011. The SurveySwipe is available on the Android and iOS (including iPhone and iPad) platforms, with versions for Blackberry and Windows 7 coming soon. SurveySwipe provides a flexible smartphone survey system with a range of advanced features for realtime data collection. A related product, SurveyPocket allows data collection when users are out of range of an internet connection.

Using the SurveySwipe application, MarketMix 2011 attendees can provide realtime feedback and comments during their time at the conference. Instead of surveys carried out long after the conference has closed, the attendees can voice there their opinions during sessions, break; in fact anytime they like!

Vivek Bhaskaran, CEO of SurveyAnalytics, said “ We’re really pleased to be teaming up with MarketMix 2011. We know it is one of the most prestigious conferences in the Northwest for marketing professionals. SurveySwipe is the ideal tool for this sort of event; it means the organizers can get feedback on how the conference is going in realtime.”

 

Filed Under: Events, Market Research Tagged With: , , , ,

DiscoverText Analysis from the State of the Union

January 27, 2011 By 1 Comment

One of the partners in the SurveySwipe State of the Union mobile study experiment was DiscoverText – a company that does intelligent text analysis of extremely large datasets (i.e. “What are people saying about the State of the Union on Twitter?”)

DiscoverText has released the raw datasets from the text analytics portion of the study. Dr. Stuart Shulman is still working on the visualization of such a large dataset. We’ll provide updates here as his analysis becomes available. In the meantime, the raw data is available at http://discovertext.com/sotu.aspx.

Filed Under: Market Research, Social Media Tagged With: , , ,

The Results Are In – State of the Union Mobile Study

January 27, 2011 By 1 Comment

We told you earlier this week about the mobile research study being conducted about the State of the Union by a group of partners led by SurveyAnalytics, and executed using the SurveySwipe platform. Well, the experiment was a great success, and the SurveyAnalytics team has posted a full analysis, along with the complete dataset.
[Read more...]

Filed Under: Market Research Tagged With: ,

Reminder: Join in on real-time State of the Union Feedback

January 25, 2011 By Leave a Comment

Just a quick reminder about yesterday’s post on the SurveySwipe State of the Union Mobile Feedback project. The State of the Union speech is tonight, so this is your last chance to join in! You can check out our post for more details, or just go ahead and download the appropriate SurveySwipe app for your platform to participate:
Filed Under: Market Research, Social Media Tagged With: ,
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