The Latest Mobile Research Innovations from SurveySwipe

SurveySwipeLogo

Our friends at SurveySwipe held a webinar today with some updates on the mobile panel and smartphone survey application. SurveySwipe’s product manager, John Johnson, led the webinar. He covered the following topics: Panel member mobile diaries LifeMetrix passive mobile data collection Location-based research Image previews “Stopwatch” questions The good news is that if you missed [...]

Webinar: Mobile MR Trends & SurveySwipe Demo

Smartphones

SurveySwipe is hosting a complimentary webinar on Monday, January 30th, 2012 at 10am Pacific / 1pm Eastern. The webinar title is “Mobile Market Research Trends and SurveySwipe Demo.” Part One – Mobile Market Research Trends In the first part of this webinar, marketing expert Romi Mahajan and SurveySwipe co-founder Chandika “Chad” Bhandari will discuss the [...]

Market Research in the Mobile World Lead Sponsor is SurveySwipe

Market Research in the Mobile World

Here at Research Access we love mobile research, and we really love writing about it. So you can imagine we’re pretty excited about the news that Research Access sponsor SurveySwipe is the exclusive Platinum sponsor of the upcoming Market Research in the Mobile World conferences in Amsterdam and Cincinnati in 2012. The last MRMW conference, in [...]

Black Friday Smartphone Showdown: Brick and Mortar vs. Online Retailers

Smartphones

Editor’s Note:  This post was originally published a few days before “Black Friday” on the Survey Swipe blog. This “Black Friday” is shaping up to be the most contentious yet.  Some 152 million shoppers say they will hit stores on November 25, the day after U.S. Thanksgiving, up 10.1 percent from 138 million people last [...]

Ipsos Loyalty and Survey Analytics Strike Mobile Deal

Ipsos, Survey Analytics

We at Research Access are admittedly big fans of mobile market research.  That’s why we’re super-excited about the deal announced today between RA-sponsor Survey Analytics and Ipsos Loyalty. To our knowledge, this is the first instance of a major global market research player putting all their cards on the table when it comes to mobile market [...]

Agile Market Research – Are Smartphones the Answer?

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When online surveys gradually replaced paper surveys, we saved money, increased speed and increased the efficiency of research. Mobile research has the potential to take that profit, speed and efficiency to a new level: to a point where you get true agility in market research, and one where you can get actionable answers to your [...]

Interview with Vivek Bhaskaran of SurveyAnalytics

Three weeks to go until the IIR Technology Driven Market Research event in Chicago, and we’re down to the last few interviews with presenters! (You can find the others on the Green Book Blog.) Today I bring you my conversation with Vivek Bhaskaran, CEO of Survey Analytics, and it’s a doozy! Always outspoken, irreverent, and most of [...]

SurveySwipe Helps Kick Off MarketMix 2011

One of the most exciting marketing conference in the Pacific Northwest kicks off today: Market Mix 2011. This event brings together some of the most well-known and dynamic marketing practitioners in the country. The range of subjects covered is impressive, from mobile marketing strategies, partnership building and leveraging social media, to career development skills for marketing [...]

DiscoverText Analysis from the State of the Union

One of the partners in the SurveySwipe State of the Union mobile study experiment was DiscoverText – a company that does intelligent text analysis of extremely large datasets (i.e. “What are people saying about the State of the Union on Twitter?”) DiscoverText has released the raw datasets from the text analytics portion of the study. [...]

The Results Are In – State of the Union Mobile Study

We told you earlier this week about the mobile research study being conducted about the State of the Union by a group of partners led by SurveyAnalytics, and executed using the SurveySwipe platform. Well, the experiment was a great success, and the SurveyAnalytics team has posted a full analysis, along with the complete dataset.