Resources for the Research Community
Our friends at SurveySwipe held a webinar today with some updates on the mobile panel and smartphone survey application. SurveySwipe’s product manager, John Johnson, led the webinar. He covered the following topics: Panel member mobile diaries LifeMetrix passive mobile data collection Location-based research Image previews “Stopwatch” questions The good news is that if you missed [...]
SurveySwipe is hosting a complimentary webinar on Monday, January 30th, 2012 at 10am Pacific / 1pm Eastern. The webinar title is “Mobile Market Research Trends and SurveySwipe Demo.” Part One – Mobile Market Research Trends In the first part of this webinar, marketing expert Romi Mahajan and SurveySwipe co-founder Chandika “Chad” Bhandari will discuss the [...]
Here at Research Access we love mobile research, and we really love writing about it. So you can imagine we’re pretty excited about the news that Research Access sponsor SurveySwipe is the exclusive Platinum sponsor of the upcoming Market Research in the Mobile World conferences in Amsterdam and Cincinnati in 2012. The last MRMW conference, in [...]
Editor’s Note: This post was originally published a few days before “Black Friday” on the Survey Swipe blog. This “Black Friday” is shaping up to be the most contentious yet. Some 152 million shoppers say they will hit stores on November 25, the day after U.S. Thanksgiving, up 10.1 percent from 138 million people last [...]
We at Research Access are admittedly big fans of mobile market research. That’s why we’re super-excited about the deal announced today between RA-sponsor Survey Analytics and Ipsos Loyalty. To our knowledge, this is the first instance of a major global market research player putting all their cards on the table when it comes to mobile market [...]
When online surveys gradually replaced paper surveys, we saved money, increased speed and increased the efficiency of research. Mobile research has the potential to take that profit, speed and efficiency to a new level: to a point where you get true agility in market research, and one where you can get actionable answers to your [...]
Three weeks to go until the IIR Technology Driven Market Research event in Chicago, and we’re down to the last few interviews with presenters! (You can find the others on the Green Book Blog.) Today I bring you my conversation with Vivek Bhaskaran, CEO of Survey Analytics, and it’s a doozy! Always outspoken, irreverent, and most of [...]
One of the most exciting marketing conference in the Pacific Northwest kicks off today: Market Mix 2011. This event brings together some of the most well-known and dynamic marketing practitioners in the country. The range of subjects covered is impressive, from mobile marketing strategies, partnership building and leveraging social media, to career development skills for marketing [...]
We told you earlier this week about the mobile research study being conducted about the State of the Union by a group of partners led by SurveyAnalytics, and executed using the SurveySwipe platform. Well, the experiment was a great success, and the SurveyAnalytics team has posted a full analysis, along with the complete dataset.
