How to Do Your Own Retail Audit Using Tablets or Smartphones

Conduct Your Own Retail Audit Using Tablets or Smartphones

As the marketing and market research world get more and more comfortable with mobile technology, there are opportunities to go beyond the traditional survey in this innovative realm. Sure, it’s easy to do your first few mobile surveys using tried and true surveys, such as a customer feedback survey or an attitude and usage study. […]

Using iPads to Survey Amusement Park Visitors

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Like many companies, Cedar Fair Entertainment Company had traditionally done surveys the old-fashioned way – with paper, pencil and clipboards.  Mike Iott, Cedar Fair’s Market Research Manager, had to hand-create 12 reports monthly, one for each of Cedar Fair’s regional amusement parks. This year Mike successfully transitioned Cedar Fair’s in-park survey program from paper to […]

Webinar: Mobile Field Data Collection on iPads and Tablets Using SurveyPocket

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It’s no secret that iPads and other tablet computers are changing the way people interact and communicate. Did you know they are also changing the way we collect data? In market research, many field teams are replacing pencil and paper with electronic tablet devices. Others are evaluating their options for doing so. Have you heard […]

iPads! Get Yer iPads Here!

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[Editor’s Note:  This post was originally published on the SurveyPocket blog.] SurveyPocket is such an awesome system for mobile field data collection, that we wish any researcher could use it anytime they’d like. However, the sad reality is that some projects require more than just a couple of tablet devices. Not everybody has a stack of […]

Interview with Vivek Bhaskaran of SurveyAnalytics

Three weeks to go until the IIR Technology Driven Market Research event in Chicago, and we’re down to the last few interviews with presenters! (You can find the others on the Green Book Blog.) Today I bring you my conversation with Vivek Bhaskaran, CEO of Survey Analytics, and it’s a doozy! Always outspoken, irreverent, and most of […]