How Fast Should Market Research Be?

Fast Car

One of my responsibilities as Vice President of Marketing at Survey Analytics is making sure that people who fill out the contact forms on our websites get a quick reply. Recently I had to deal with a technology glitch which was causing an unacceptably long delay between the time when interested parties filled out one […]

4 Kinds of Survey Error: Sampling, Measurement, Coverage and Non-Response

family feud error

There are 4 generally-accepted types of survey error.  By survey error, I mean factors which reduce the accuracy of a survey estimate. It’s important to keep each type of survey error in mind when designing, executing and interpreting surveys.  However, I suspect some of them are more ingrained in our thinking about research, while others […]