Survey Length vs. Data Quality

August 1 pic

What does survey length have to do with data quality? This is a question being asked more frequently in market research circles. It is certainly a topic I have devoted much time to, for the simple reason that lengthy and complex surveys make it more difficult for all researchers to collect valid and reliable data. […]

Why Size Counts (And Why Shorter is Better)

Big vs Small

Jeffrey Henning (of the renowned Voice of Vovici blog) brought two links to my attention this morning via Twitter, and I wanted to be sure you all caught them as well. The topic of both pieces was size – specifically, why the size (or length, if you rather) of surveys really matters, and equally importantly, […]