You Are Not Steve Jobs

Steve Jobs with the Apple iPad

There was an interesting post recently on LinkedIn by Gregory Ciotti about Why Steve Jobs Didn’t Listen to His Customers. I’ve heard the Jobs quote that bashes focus groups a million times… and the Henry Ford quote about faster horses that again rejects the notion of soliciting feedback to inform new ideas. I get it. However, the […]

10 Books for Market Researchers

Books 150

Editor’s Note: As summer winds down, Research Access will be getting you ready to go “back to school” with two weeks of posts on the topic of education. Between August 20 and 31 we will be doing a series of posts that will have you ready to put on those new clothes, pack your lunch box […]

So Apple Does Market Research After All


Slashdot recently posted some interesting information about Apple’s market research: “Apple Comes Clean, Admits To Doing Market Research.” So, Apple does market research after all. The fact that Apple does surveys was the worst-kept secret in market research. I know a number of companies that have helped them with research over the years, and a […]

Was Steve Jobs a Genius about Market Research?


When Apple founder Steve Jobs died a few months ago, there was an unprecedented reaction to the death of a business leader. In the week or so after his death, there was a huge amount of online conversation about Jobs, much of it in the form of tributes and an outpouring of sentiment. I personally […]

Back to Basics: What is PR?

public relations –noun 1. the actions of a corporation, store, government, individual, etc., in promoting goodwill between itself and the public, the community, employees, customers, etc. 2. the art, technique, or profession of promoting such goodwill. PR has always been around in one form or another. From time immemorial, PR has been a successful strategy […]

10 Major Marketing Strategies We Can Learn from Today’s Celebrities

There are people who truly deserve to be famous because of their talent and contributions to this world. Oprah, Kanye West, Steve Jobs are a few examples of people who are well deserved of their notoriety. Then there are those who for some god-forsaken reason the media loves to follow: Kim Kardashian, Speidi (Barf!), Ashton […]