The Impact of Moving Offline Surveys Online

We’ve been talking a lot recently about alternative approaches to data collection, including the rapidly growing use of tools like social media and mobile devices. We just posted yesterday about the prediction made by Vaughn Mordecai that these alternative approaches will finely see mainstream traction in 2011. But while we’re pretty sure this is going [...]

Fatigue After 20 Minutes

fatigue

A recent Survey Sampling International white paper entitled “Questionnaire Length, Fatigue Effects and Response Quality Revisited” addressed survey choices and best practices and compared those responses to those of an identical 2004 investigation. Among many observations, the paper suggests that the tipping point for most questionnaire respondents is the 20 minute mark: “There is a [...]