How To Get People to Like You (At Least on Facebook)


Facebook is, at the core, an entertainment destination where people connect. That’s the primary goal anyway for the average Facebook user, but there are plenty of ways to interact with companies as well. A new study by ExactTarget and CoTweet finds that one of the key drivers to get a Facebook user to “like” a […]

Online Influencers: Barely Licensed


In Ketchum and myYearbook’s recent survey of 13 to 19 year olds, they found that teenagers are some of the most active online social influencers. How do these teens spend their time? They text, update, hang out on social networking sites for about two hours each day, they make purchases and then they talk about […]

Social network usage explodes

According to a new study conducted by eMarketer, more than two-thirds of internet users will browse social networking sites by 2014. Social networking sites are no longer just popular among teenagers and young adults. The site indicates that by 2014, more than half of the 55-64 age group will use social media at least once […]

Reputation Management and Social Media

A new report from the Pew Internet & American Life Project found that Web users in their older teens and their 20s are more apt to guard their reputations online. By comparison, the older demographic is less privacy-concious. Pew attributes the rise in young adult reputation management to the increase in workplace policies surrounding social […]