How to Use Facebook for Market Research Surveys

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It’s an understatement to say that there’s tremendous interest in using Facebook for market research.  Indeed, among the most popular posts on Research Access is one written last year by Survey Analytics‘ CEO Vivek Bhaskaran, entitled “Social Media Research – Using Facebook for Survey Invitations and Market Research.” What not everybody realizes is that companies […]

A Social Media Marketer’s Take on Market Research

Elijah R. Young

I experienced Elijah Young’s keynote session on blogging and social media at the Social Media FTW (“For the Win”) Fall conference in September. ‘Experienced’ is the right word, because Elijah is such a dynamic and engaging speaker, simply saying ‘saw’ or ‘listened to’ would not due justice to the feeling of energy in the room.  Elijah […]

The GreenBook Research Industry Trends (GRIT) Study is Now Available

Greenbook Research Industry Trends Report

Good news! The Fall 2011 GreenBook Research Industry Trends (GRIT) study is now available. In addition to key issues that have been trended since the initial 2003 study, new questions on research technology, anticipated staffing characteristics and skill sets, and anticipated changes to marketing research methodologies and business models were asked. Specific probes on influential […]

What We’re Reading: GameAccess, Mobility & Market Research Myopia

Happy Monday, and Happy August as well. Despite the summer lull, filled with vacations, longer lunches, and generally slower-moving business, there’s still plenty to talk about in the world of market research. Here are some of the articles and news items that have our attention this morning: GameAccess is Launched! – We’re very excited to […]

Does Influence Really Matter?

Author’s Note: This article originally appeared on the AMEX Open Forum blog —  I wrote it to get people to seriously think about authority and influence. I’ve been thinking a lot about influence lately.  It seems that I’m not the only one.  Influence isn’t just for celebrities any more.  Small business has gotten into the game as […]

In Praise of Progressive Government Policy

Microsoft TAG

Gentle reader on the right (or left) – please don’t get turned off by the title of this post. This is not meant to be a discussion on the value of liberal or conservative government policies at large. I refer instead to the forward thinking work that some local government bodies are doing in adopting […]

The Dilemma of Social Media Measurement

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[Editor’s Note: The  following post by Michael Wolfe was originally published by and is syndicated with permission by The GreenBook Blog.] Everyone with any sense of what is going on in the field of marketing right now knows that there is almost a mad frenzy about social media, the likes of which we have seldom seen. In […]

How Social Media and Mobile Devices Have Changed the Way We Segment

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About six years ago I saw a demographer speak at a conference for natural food retailers and producers. He was trying to explain how traditional demographics did very little to explain actual buying and spending behavior. Instead, he posited the idea that people participate in “worlds” or interest areas — one of which might include […]

What We’re Reading – Mobile Research Galore

We’re back this week with a round-up of what we’re reading. Our focus today is on a number of articles tackling the topic of mobile market research, including the impact of the smartphone, current limitations of mobile market research, and where we go from here. What Smartphones Mean to Researchers – Mobility is creating a […]


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