An Interview with Michael Hack of QuePort

Michael Hack, CEO, QuePort social business software

Here is an interview I conducted recently with Michael Hack, CEO of QuePort (pronounced “Q Port”) a very interesting social software company based in Germany.  QuePort allows information to find you, as they say.  It expands your network beyond people you already know and finds people you might want to know. Dana Stanley: OK. We’re here today [...]

3 Ways to Use Pinterest for Marketing Research

Pinterest Logo

Folks around the web have been dubbing Pinterest as this year’s social media site to watch. This is propelled by the sudden growth in users and talk of how businesses have seen considerable referral traffic from the site. Brands like Whole Foods, Land’s End and Etsy have set up profiles and amassed tens of thousands of followers [...]

SoLoMo and Market Research

mobile-social-local

Thank you to all who joined us on March 29th for Research Access‘ joint webinar with GreenBook, “SoLoMo: How Social Media, Localization, & Mobile are Redefining Marketing Insights.” Here, in all its grandeur, is the text of the full webinar. The panel included Charlie Rader, Digital Insights Tools Leader, Procter & Gamble; Steve Rappaport, ARF Knowledge Solutions Director and [...]

What Market Researchers Need to Know About SoLoMo

Confused

Do you know everything you need to know about SoLoMo, the convergence of the social, the local and the mobile? Could you learn something from Charlie Rader of Procter & Gamble, Steve Rappaport of ARF (and author of Listen First!), and Andrew Jeavons of Survey Analytics? I thought so! Well, it’s not too late to sign [...]

SoLoMo: How Social Media, Localization, & Mobile are Redefining Marketing Insights

webinar

I’m pleased to announce the second in a series of webinars sponsored by Research Access in conjunction with GreenBook. Our first joint webinar with Greenbook was on the subject of Big Data. This webinar, entitled “SoLoMo: How Social Media, Localization & Mobile are Redefining Marketing Insights,” will be on Thursday, March 29th, at 1pm Eastern [...]

Measuring the Effectiveness of Your Blog

calipers

After you’ve been blogging for a few months, it’s a good idea to take a step back, examine what’s worked, and refine your blogging strategy. Especially if you have only recently begun blogging, it’s important to frequently review your strategy and successes, to make sure that you are progressing toward your goals. This can be [...]

Exactly How Responsible Are We For Privacy?

privacy

Facebook recently entered a settlement with the Federal Trade Commission admitting all manner of fraud in its privacy policies.  The list of violations admitted are shocking enough to make the most hardened among us blush. Here is the list of violations to which Facebook admitted, from the FTC announcement. “Facebook changed its website so certain [...]

Focus Groups are Dead: An Interview with Mike Volpe, HubSpot CMO

Mike Volpe

Editor’s Note:  I recently attended the Social Media FTW (For the Win) conference where HubSpot‘s Chief Marketing Officer, Mike Volpe was a keynote speaker.  During his talk, Mike contrasted the analytics HubSpot gives marketers with traditional feedback, using focus groups as an example.  I caught up with Mike afterward to get his further perspectives on market [...]

Sentiment Analysis Firm Metavana’s New CMO, Romi Mahajan: An Interview

Romi Mahajan

Romi Mahajan is a well-known technology marketing speaker and expert; he serves on a variety of advisory boards and speaks at over a dozen industry events per year.  He most recently served as the Worldwide Director of Sales and Strategy for the Digital Marketing and Search team at Microsoft.  Prior to Microsoft, Romi was founder [...]

How to Use Facebook for Market Research Surveys

facebook-logo

It’s an understatement to say that there’s tremendous interest in using Facebook for market research.  Indeed, among the most popular posts on Research Access is one written last year by Survey Analytics‘ CEO Vivek Bhaskaran, entitled “Social Media Research – Using Facebook for Survey Invitations and Market Research.” What not everybody realizes is that companies [...]