Exactly How Responsible Are We For Privacy?

privacy

Facebook recently entered a settlement with the Federal Trade Commission admitting all manner of fraud in its privacy policies.  The list of violations admitted are shocking enough to make the most hardened among us blush. Here is the list of violations to which Facebook admitted, from the FTC announcement. “Facebook changed its website so certain [...]

The Dilemma of Social Media Measurement

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[Editor's Note: The  following post by Michael Wolfe was originally published by and is syndicated with permission by The GreenBook Blog.] Everyone with any sense of what is going on in the field of marketing right now knows that there is almost a mad frenzy about social media, the likes of which we have seldom seen. In [...]

What We’re Reading – Mobile Research Galore

We’re back this week with a round-up of what we’re reading. Our focus today is on a number of articles tackling the topic of mobile market research, including the impact of the smartphone, current limitations of mobile market research, and where we go from here. What Smartphones Mean to Researchers – Mobility is creating a [...]

What We’re Reading: Mobility, Asking Why, Social Media Research

What We're Reading

Normally, we’d be going through our reading list on Monday mornings, but given the glorious (and extended) Memorial Day weekend here in the US, we decided to postpone our reading to Tuesday. So without further adieu, here are some highlights from our reading list this week: Mobilizing Market Research, Part 3 – In this third [...]

What We’re Reading: Working in Real-Time

Twitter Noise

Here at Research Access, we read quite a bit – as you can imagine. Personally, I both love and fear opening Google Reader each morning to find 1000 or so unread items from across the worlds of news, media, business, marketing, technology, and of course – research. (I also subscribe to the daily cartoon xkcd; [...]

Breaking Through White Noise

White Noise

One of the challenges of conducting research by listening to social media channels is the sheer amount of noise that exists around any given topic. Twitter alone sees more than 90 million new tweets per day, and everyone knows that only a fraction of that is what we’d call “legitimate” (once you rule out the [...]

Do It (Yourself) or Die

Regular readers of the Green Book Blog know that I think a lot about the future of the market research industry. I make it my business to follow as much news as possible, network with peers, talk with thought leaders, and collect my own primary and secondary research data on the topic. I do all [...]

Free Webinar: How to Use Online Survey Tools to Hire a Diverse Workforce

The beauty of market research is how broadly its power can be applied – to learn about customers, to gather feedback about existing products or services, to test the market capacity for a new product, and more. When we introduce new market research techniques, including online survey tools, the application potential continues to increase. Join Personified, a [...]

Reward the chain: Incentives for surveys in social media…

So here’s the thing. All those nice shiny, familiar email addresses we use to send survey notifications are decaying, they are losing value by the moment. I’ve had an email address since 1984, and very little in my life dates back from then  (well except me that is). A couple of weeks ago my primary [...]