How Much Mobile Penetration Do You Need?

Smartphones

According to recent data from the Pew Internet & American Life Project, mobile penetration in the U.S. has reached fully 85%, whereas smartphone penetration has reached 45%. The picture is even rosier in the UK, where, according to TechCrunch, smartphone penetration has reached 58%. I remember back in the early 2000′s when I was working [...]

25 Ideas to Free Your Mind for Mobile Market Research

Human Brain

One of the best features of mobile surveys is that often they offer the ability to collect data in the situation being measured. It is notoriously difficult for respondents to self-report behavior post hoc. Using mobile devices to collect data in the situation being measured will in many cases yield better data. Surely there are [...]

Market Research in the Mobile World Lead Sponsor is SurveySwipe

Market Research in the Mobile World

Here at Research Access we love mobile research, and we really love writing about it. So you can imagine we’re pretty excited about the news that Research Access sponsor SurveySwipe is the exclusive Platinum sponsor of the upcoming Market Research in the Mobile World conferences in Amsterdam and Cincinnati in 2012. The last MRMW conference, in [...]

Black Friday Smartphone Showdown: Brick and Mortar vs. Online Retailers

Smartphones

Editor’s Note:  This post was originally published a few days before “Black Friday” on the Survey Swipe blog. This “Black Friday” is shaping up to be the most contentious yet.  Some 152 million shoppers say they will hit stores on November 25, the day after U.S. Thanksgiving, up 10.1 percent from 138 million people last [...]

Now We Have Smartphones; Shouldn’t We Try to Be Smarter about Surveys?

android-blackberry-iphone

This is a presentation from Survey Analytics‘ President, Andrew Jeavons, from the Market Research in the Mobile World Conference in Atlanta in July 2011. (By the way, it’s pronounced JEH-vons, not JEE-vons, as Andrew explains in the video…) Andrew presented guidelines for conducting mobile surveys, and he made suggestions for adapting Net Promoter Scores (NPS) [...]

Where Do Consumers Get Their Information? Anywhere.

Using smartphones

There are more information sources for consumers than ever before. We’ve certainly moved well beyond newspapers, magazine, encyclopedias (encyclo-what’s?) and other traditional information sources in favor of every variety of Internet source – websites, social media, blogs, and of course, Wikipedia (that’s more like it.) But we’ve also completely broken a long-standing variable – where [...]

If you want to get ahead…

I was in a sales meeting a couple of days ago. We were telling a prospect about our new smartphone interviewing app, SurveySwipe. We were talking about apps and how they are used. There were several “old guys” i.e. over 40 and a couple of younger people (under 40) in the meeting.  For the record [...]

What We’re Reading – Mobile Research Galore

We’re back this week with a round-up of what we’re reading. Our focus today is on a number of articles tackling the topic of mobile market research, including the impact of the smartphone, current limitations of mobile market research, and where we go from here. What Smartphones Mean to Researchers – Mobility is creating a [...]

Let’s Save Smartphone Surveys: 10-7-140

Surveys have a great new platform: smartphones! We have access (we can get to people pretty much anytime) and identification (we can be pretty sure who is taking the survey).  It’s all for us to screw up. Is the survey industry going to do what it always does? As Betty Adamou pointed out in her [...]

Will Smartphones Save the Survey ?

At Survey Analytics, we’ve been a bit smart phone focused recently, due primarily to our recent State of the Union dial test study. As I was testing the SurveySwipe software on which our study was based, it started me thinking about the whole idea of surveys on smartphones. One thing that is clear is that [...]