How Much Mobile Penetration Do You Need?


According to recent data from the Pew Internet & American Life Project, mobile penetration in the U.S. has reached fully 85%, whereas smartphone penetration has reached 45%. The picture is even rosier in the UK, where, according to TechCrunch, smartphone penetration has reached 58%. I remember back in the early 2000’s when I was working […]

A New Approach to Research in the Public Sector


A recent survey caught my eye, not for the content of the survey itself, but for what it signals about a shift in the way research is conducted in the public sphere. As it turns out, according to this survey, people favor sick leave for public employees. You’re shocked, right? But the real story is the […]

7 learnings from the Super Bowl XLV (2011) Mobile Ethnography

Kristin Schwitzer of Beacon Research has a great write-up over on the Green Book Blog about the lessons learned from the recent Super Bowl XLV Mobile Ethnography study. The study was conducted using the SurveySwipe mobile data collection platform we’ve been discussing (see our post about the study conducted during the State of the Union). […]

Bringing an Online Experience to the Offline World (VIDEO)

Few things have changed the way we behave as a culture over the past several decades as dramatically as mobile devices. Now nearly ubiquitous, Internet-connected mobile devices (smartphones in particular) conveniently place the entire world in our pockets, not only keeping us connected with our family, friends and peers, but keeping us connected to the world […]