Grow Your Business by Focusing on Share of Wallet

share of wallet

At the Marketing Research Association’s Insights & Strategy Conference in Orlando today, Timothy ┬áKeiningham of Ipsos Loyalty shared an update on the Ipsos Wallet Allocation Rule method, which won the 2011 NGMR Innovation Award. Traditional customer loyalty measures alone do a poor job of predicting Share of Wallet, the percent of category purchases captured by […]