Resources for the Research Community
5:13pm Carol Rozwell of Gartner moderated a panel of experts on innovation in sentiment analysis: – Leslie Barrett of TheLadders – Bing Liu of the University of Illinois at Chicago – Romi Mahajan of Metavana Barrett predicted that sentiment analysis would move more toward free flowing emotion detection. Mahajan said the two major innovations are [...]
Research Access will be providing live coverage of the Sentiment Analysis Symposium this Tuesday, May 8th. Check out Research Access on Tuesday for live updates. Better yet, join me at the Symposium at Lighthouse International in Manhattan. You can still register for $100 off using the code FOAF. Here are some of the sessions I’m [...]
What follows is the next in a series of interviews I conducted at the Net Promoter Conference in San Francisco last month. If you missed my video interview with Dr. Ming Duong-van, you’re going to want to click over for a listen to his fascinating interview. Still to come is an interview with Satmetrix CEO [...]
The big news from the opening day of the Net Promoter Conference yesterday was Satmetrix‘ partnership with Metavana to offer a new “social” Net Promoter Score called the SparkScore. Net Promoter is an approach to customer satisfaction measurement. The new SparkScore is Satmetrix’ approach to the growing field of text analytics and sentiment analysis. The [...]
Romi Mahajan is a well-known technology marketing speaker and expert; he serves on a variety of advisory boards and speaks at over a dozen industry events per year. He most recently served as the Worldwide Director of Sales and Strategy for the Digital Marketing and Search team at Microsoft. Prior to Microsoft, Romi was founder [...]
As market researchers, our job is to collect and interpret thoughts and opinions on behalf of our customers. Our go-to approach is the survey, in which we ask respondents to answer specific questions, and we help our customers make decisions based on those answers. Very regimented. Very objective. Sentiment, however, is another beast altogether. Many [...]
