4 Kinds of Survey Error: Sampling, Measurement, Coverage and Non-Response

family feud error

There are 4 generally-accepted types of survey error.  By survey error, I mean factors which reduce the accuracy of a survey estimate. It’s important to keep each type of survey error in mind when designing, executing and interpreting surveys.  However, I suspect some of them are more ingrained in our thinking about research, while others [...]

What We’re Reading: Sample Size, Mobility, Emerging Practices

Good Monday to you all. We thought we’d start out the week with a list of some of the articles and posts that have most recently caught our eye. Let’s dive right in! How to Determine Sample Size for Segments – As always, Michaela Mora delivers some terrific educational content over at Relevant Insights. In [...]

What is Online Research Sample?

Person in sample

Sample is a hot commodity in the world of online market research.  It’s defined as a finite part of a statistical population whose properties are studied to gain information about the whole (Webster, 1985). When dealing with people, it can be described as a set of respondents selected from a larger population for the purpose [...]