Investing in a Quality Sample

I came across an older post from @Carey_Azzara of AtHeath LLC, which Carey reposted this morning on Twitter, and I wanted to draw it back to your attention. The post, entitled “Demystifying the Temptation to Cut Corners on Sampling Costs,” makes the argument that, when developing a new survey instrument, a quality sample is worth the investment. And […]

What is Online Research Sample?

Person in sample

Sample is a hot commodity in the world of online market research.  It’s defined as a finite part of a statistical population whose properties are studied to gain information about the whole (Webster, 1985). When dealing with people, it can be described as a set of respondents selected from a larger population for the purpose […]