The Man Who Predicted the Internet and Today’s Media Landscape

Marshall_McLuhan

It is a rare occurrence when an academic reaches widespread fame beyond their specialties, such as in the case of Neil deGrasse Tyson, Stephen Hawking, or Joseph Campbell. It is almost unheard of for such a figure to be essentially prophetic when it comes to cultural and market shifts in society. That individual would be […]

Moderating Online Focus Groups for Stress-Free Market Research

social media influence: people around a table

In the world of market research, it can become overwhelming to know which survey software allows you the best methodologies to establishing and building an online community. A commonly used approach to building a community has been organizing in-person focus groups. However, conducting these types of surveys to collect and analyze feedback has proven to […]