The Changing Nature of Who Produces and Owns Data as It Impacts Survey Research

Technicians assembling circuit boards in manufacturing plant

Survey researchers have become interested in big data because it offers potential solutions to problems we’re experiencing with traditional methods. Much of the focus so far has been on social media (e.g., Tweets), but sensors (wearable tech) and the Internet of things (IoT) are producing an increasingly rich, complex, and massive source of data. These […]