You’re Gonna Need a Bigger Marketing Boat!

bigger-boat

Most companies are perennially searching for new leads and lament both the dearth and the low quality of the ones they get.  Yet every now and then, there’s a company that has too many leads and struggles with keeping up with the flow of demand.  Clearly, the right place is somewhere in between, with a […]

Ethical Marketing

To Thine Own Self - Honesty in Marketing

It’s hard to imagine a truly conscientious marketer who won’t be delighted and energized by the ideas in Romi Mahajan’s newest book, To Thine Own Self: Honesty In Marketing. Romi comes out slugging like George Foreman. He ruthlessly questions the marketing status quo: Should Martin Luther King Jr.’s birthday, the only US holiday that celebrates […]