No One is Going to Fund Your Sugarberry Ham Experiment Without A Solid Business Case

McKinsey

Like many marketers, I have fallen in love with the characters, the pacing and the work environment of the AMC Original Series, Mad Men. One of the things that amazes me though, is how little attention is placed by clients or Sterling Cooper Draper┬áPrice employees on getting a return on investment (ROI). Sure Rachel Menken […]

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