How to Do Your Own Retail Audit Using Tablets or Smartphones

Conduct Your Own Retail Audit Using Tablets or Smartphones

As the marketing and market research world get more and more comfortable with mobile technology, there are opportunities to go beyond the traditional survey in this innovative realm. Sure, it’s easy to do your first few mobile surveys using tried and true surveys, such as a customer feedback survey or an attitude and usage study. […]

Know Where You Stand: Conduct Your Own Retail Audit

barcode sticker

I never thought I’d be excited by something involving the word “audit.” We all know that a tax audit is a legendarily painful experience.┬áThe word “audit” conjures up the idea of tedium, and auditors have the image of being, well, boring people. However, if you are involved in the world of retail, the decision to […]

´╗┐