When Research Contradicts Conventional Wisdom

conventional wisdom

We came across a great post this morning from our friends at Dimensional Research¬†entitled, “When ‘Everyone Knows’ Contradicts the Research.” (It’s actually a post from earlier this year, resurfaced via their Twitter account;¬†follow them at @DimensionalR.) The all-too-common market research challenge that this post tackles will likely sound familiar to you: What happens when the [...]