What We’re Reading: Sample Size, Mobility, Emerging Practices

Good Monday to you all. We thought we’d start out the week with a list of some of the articles and posts that have most recently caught our eye. Let’s dive right in! How to Determine Sample Size for Segments – As always, Michaela Mora delivers some terrific educational content over at Relevant Insights. In [...]

What We’re Reading: GameAccess, Mobility & Market Research Myopia

Happy Monday, and Happy August as well. Despite the summer lull, filled with vacations, longer lunches, and generally slower-moving business, there’s still plenty to talk about in the world of market research. Here are some of the articles and news items that have our attention this morning: GameAccess is Launched! – We’re very excited to [...]

What We’re Reading – Respondent Engagement

Happy Monday to all! We’re digging into our blog roll this morning, and finding an endless supply of interesting content worthy of your attention. Here are a few pieces in particular that should be on your radar: A New Model for Respondent Engagement¬†-¬†Our good friends over at the GreenBook Blog have nailed it out of [...]

What We’re Reading – Mobile Research Galore

We’re back this week with a round-up of what we’re reading. Our focus today is on a number of articles tackling the topic of mobile market research, including the impact of the smartphone, current limitations of mobile market research, and where we go from here. What Smartphones Mean to Researchers – Mobility is creating a [...]

What We’re Reading: Mobility, Asking Why, Social Media Research

What We're Reading

Normally, we’d be going through our reading list on Monday mornings, but given the glorious (and extended) Memorial Day weekend here in the US, we decided to postpone our reading to Tuesday. So without further adieu, here are some highlights from our reading list this week: Mobilizing Market Research, Part 3 – In this third [...]

What We’re Reading: Working in Real-Time

Twitter Noise

Here at Research Access, we read quite a bit – as you can imagine. Personally, I both love and fear opening Google Reader each morning to find 1000 or so unread items from across the worlds of news, media, business, marketing, technology, and of course – research. (I also subscribe to the daily cartoon xkcd; [...]