The Art of the Quick Read

Open book in hands

GutCheck and Quirk’s teamed up to present their thinking on ways to enable teams to rapidly answer critical business questions. When typical research projects can take weeks to design and implement anything we can do to put the right data in the right hands sooner is a strategic victory. Matt Warter, CEO of GutCheck and […]

6 Ways Market Researchers Can Use Social Media Analytics

Visible Technology screenshot of Apple social media analytics

Each day we’re counting down our Top 12 blog posts of 2014. Coming in at #6 is this presentation recap originally published August 14. On Tuesday, Visible Technologies stepped up to the Quirks stage to share their thinking on how traditional market researchers could benefit from incorporating social intelligence into their existing research streams. Ken […]

Towards A Smarter Brand Positioning Study

3D chess set from Star Trek

Last week the good folks at Quirks and Toluna posed a serious question: Can we as an industry make our brand positioning studies more intelligent? Peter Shafer, SVP with Toluna, presented interesting work that they are doing that combines brand positioning in the broader context of marketing automation. The movement toward automation of marketing activities […]