Survey Rewards: Best Practices

Survey Best Practices

In the quickly evolving world of survey rewards, staying on top of changes can be challenging. Here are six tips to optimize your rewards budget and maximize your response rate: Digital makes a difference – Comfort with digital rewards is at an all-time high. People routinely receive e-gift cards from loyalty programs, wellness challenges and survey […]

Feedback: Tragedy, Farce, Sunlight

Feedback Graphic

Episode 7 of RomiCast with Romi Mahajan is “The Feedback Episode.” We have two outstanding guests, Rob Hoehn, President of IdeaScale and Erik Koto, President of QuestionPro. Rob’s and Erik’s companies live at different points in the feedback chain. Romi, Erik and Rob dig deep on the definition and nature of feedback. They talk about […]

The End of the Comment Card Era

Burn Your Comment Cards Contest

With market research being our bread and butter here at Research Access, we’re always looking for the latest and greatest ways to perfect our practice. On the flip side, we’re also on the lookout for what NOT to do, and in today’s case, that happens to be the practice of using comment cards — you […]

5 Smart Ways to Use Polling

QuestionPro Poll

Editor’s Note: As a follow-up to our recent interview with QuestionPro President Erik Koto about that company’s acquisition of PollBob, I asked QuestionPro Marketing Director Elizabeth Larned to share her recent post announcing QuestionPro’s new polling product and including an excellent list of 5 use cases for web polling.  If you’ve logged into your QuestionPro […]

An Interview with QuestionPro’s Erik Koto on the Acquisition of PollBob

Erik Koto

Editor’s Note:  There was big news today as online survey software company QuestionPro announced its intent to acquire polling site PollBob. Research Access is pleased to bring you this exclusive interview with QuestionPro President Erik Koto about the PollBob acquisition. Dana Stanley: Hello, Erik; thanks for taking some time to talk. Erik Koto: Thanks for […]