Resources for the Research Community
This brief tutorial outlines the key steps involved in conducting a survey. So, you want to do a survey. Maybe you haven’t conducted a survey before. Maybe you have. Either way, that’s OK. Here are the essential steps to success. 1. Decide who will take your survey The most likely scenario for a business or [...]
Why survey creators need to pay more attention to the details of wording, question types and other matters that not only affect results but also how customers view the company. A recent survey from Sage Software had quite a few issues, and gives me the opportunity to share some pointers. The survey was for follow [...]
A recent Survey Sampling International white paper entitled “Questionnaire Length, Fatigue Effects and Response Quality Revisited” addressed survey choices and best practices and compared those responses to those of an identical 2004 investigation. Among many observations, the paper suggests that the tipping point for most questionnaire respondents is the 20 minute mark: “There is a [...]
