Question Wording Matters


I was reminded of the critical importance of question wording during a recent trip to Starbucks. When I finished my coffee and went to dispose of my cup, I noticed a very interesting attempt by Starbucks to increase recycling. Normally the bins for waste are labeled “recycle” and “trash.” But this time the labeling was […]

Avoiding Crummy Market Research


I came across a great article last week that I wanted to bring to your attention. The article, entitled “Five Ways to Protect Against Crummy Market Research,” was written by Paul Gillin of The CMO Site, and being written from the perspective of an informed respondent, Paul brought up some great points. Paul begins by […]