QR Codes Still Kicking

August 15, 2011 By Leave a Comment

A few months ago, we talked about how QR codes were poised to change the market research industry. Or perhaps, how the time for QR codes had already come and gone. Well, whether they’re the revolutionary technology that so many have claimed them to be or not, they’re definitely still alive and kicking!

A new study from comScore shows that 14 million people in the United States – some 6.2% of the total mobile audience – scanned a QR code in the month of June. The report also showed that QR code users are particularly popular among males (60.5%), between the ages of 18 to 34 (53.4%) who have a household income in excess of $100,000 (36.1%).

Where are these QR codes found? Magazines and newspapers top the list (49.4%), followed by product packaging, (34.3%). The preferred place to scan was at home (58%) and then retail stores (39.4%).

So what’s your verdict? Have you used (or do you plan to use) QR codes as part of a marketing or research campaign? Have you had any success with them, or has their time already come and gone? We want to hear your thoughts, here in the comments or via Twitter (@researchaccess).

Filed Under: Market Research, Marketing, Mobile, Research Base Tagged With: , , ,

In Praise of Progressive Government Policy

July 21, 2011 By Leave a Comment

Gentle reader on the right (or left) – please don’t get turned off by the title of this post. This is not meant to be a discussion on the value of liberal or conservative government policies at large.

I refer instead to the forward thinking work that some local government bodies are doing in adopting technology toward public good. One case in point is the work that we’re doing with the City of Redmond, WA as they roll out solutions that help reach their mobile citizens in an effort to manage people’s commutes better and reduce carbon footprints.

I run a digital marketing agency that focuses on combining rich creative with smart technology solutions for our customers. We partner closely with Microsoft on several fronts including with the Microsoft Tag team. Nayamode has powered some of the largest 2D barcode scanning based campaigns worldwide over the last year or so including for customers such as Conde-Nast and Compass Group. However, when we got a chance to work with the City of Redmond to power a local program to educate, inform and influence behavior of citizens as relates to commuting options, we jumped at it.
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Filed Under: Essay, Marketing, Social Media Tagged With: , , , ,

How to Control Your Customer Satisfaction Scores

July 13, 2011 By Leave a Comment

We tend to measure customer satisfaction after the customer experience has already happened.  But that isn’t when the opinion about the experience is really created.

Customer experiences are actually created long before your customer ever reaches your doorstep.  They often start with impressions and perceptions created when your potential customer interacts with friends and colleagues who may tell them about your company, or they search online and find articles and reviews about your business.

This is the moment when expectations are created based on what messages are currently active about your business and the customer experience.  While you can’t control others — you can control and design a customer experience. Here’s how:
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Filed Under: How-To, Market Research, Marketing Tagged With: , , , , , , ,

Tag! You’re Mobile.

June 14, 2011 By Leave a Comment

Apple’s iPhone continues to accelerate sales, Android powered phones are everywhere and now with the Nokia-Microsoft deal, you can expect tens of millions more Windows Phones in users’ hands shortly.

Exciting times in the world of digital marketing, where mobile needs to be a key component of any serious campaign. The possibilities will explode going forward but we’re already seeing tremendous opportunities being enabled by adjunct technologies such as Microsoft Tag and QR Codes. While both are meant to allow mobile users to connect to specific online experiences by scanning a 2D bar code, we at Nayamode are seeing more interesting experiences powered by Microsoft Tag.

We helped Conde-Nast generate the largest ever 2D bar code scanning campaign in Allure magazine using Microsoft Tags printed inside. Readers scanned the Tags to win prizes, or sign up for an SMS alert to come back later and scan again for a chance to win. Nayamode helped to create the campaign, built the entire backend including  integrating with the SMS gateway provider, the SQL based database to track opt-ins and opt-outs. The campaign has been a huge success, significantly increasing reader participation overall compared with prior years.
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Filed Under: Innovation, Marketing, Mobile Tagged With: , , ,

Market Research as a Local Experience

April 1, 2011 By Leave a Comment

I’ve written a few times this week about QR codes (see “How Will QR Codes Impact Market Research” and “On the other hand, maybe QR codes are already dead“). To me (and many), the most interesting aspect of a technology like QR codes is the ability to capture behavior, interest and intent in a hyper-local way, when a respondent is in the midst of an experience in a particular store, neighborhood, or so on.

That’s even more true of the NFC (Near Field Communication) technology we spoke about in the latter post. NFC chips allow not only for a local experience, but a passive local experience. That is to say, the user can participate without having to take any action (or very little action at least); their NFC chips is simply read as they enter the store, perhaps requiring a quick tap against a reader, but no UI interaction.

These technologies, and others that continue to emerge as mobile devices and mobile data networks evolve, all point to a time when detailed data about behavior, interest, intention, opinions, and more can be captured in real-time. Will that have an impact on market research? Yeah – probably!
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Filed Under: Innovation, Market Research, Social Media Tagged With: , , , , ,

On the other hand, maybe QR codes are already dead

March 31, 2011 By 2 Comments

Earlier this week, I wrote about the impact QR codes might have on market research. The post was in response to a recent study that showed that not only is awareness of QR codes, but so is the likelihood that consumers will use QR codes (particularly with a coupon or discount incentive). The study was just another in a long line of research and editorial content that points to QR codes having a major impact on brand/consumer interaction.

On the other hand, maybe the time for QR codes has already come and gone.
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Filed Under: Innovation, Market Research, News, Social Media Tagged With: , , ,

How Will QR Codes Impact Market Research?

March 28, 2011 By 2 Comments

By now, the vast majority of us are familiar with QR codes. At least, that’s what the latest research says. A new study published by MGH shows that awareness of QR (or Quick Response) codes is rising dramatically. More about the study via 2d Code:

MGH has conducted an online survey to gauge awareness and usage of QR codes among smartphone users. The online survey of 415 smartphone users was conducted on the Vision Critical Springboard America panel. 32% of respondents said they have used a QR code, and 70% percent said they plan to use a QR code again or for the first time. For both those that have used one and those that plan to use one the top motivator…in scanning a code is to secure a coupon (53%) or discount (87%). (It is interesting to compare these results with the NetAsia Research study mentioned in The QR Code Hype Cycle). The MGH survey also found that 72% of smartphone users would be likely to recall an ad with a QR code. Full survey results here (PDF).

So the question is this: Are QR codes the key?
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Filed Under: Innovation, Market Research, Social Media Tagged With: , ,
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