Resources for the Research Community
You probably believe in the importance of ongoing feedback. Companies have been soliciting feedback from customers and the general public for decades. And with the advent of social media it’s increasingly possible to keep your finger on the pulse of your personal social standing. Well, I’d like you to think big, folks. Why should your [...]
Andrew Reid of Vision Critical had an interesting perspective on QR codes during his talk at the Market Research in the Mobile World Conference in Amsterdam last week. He mentioned that he has a QR code on his business card, but he’s not sure whether to think it’s cool or be a little embarrassed. Reid [...]
Research Access may be the single best resource for information about how to use QR codes in market research. Here’s a link to all our articles on those little (not always) black and white scannable codes. Now we’ve taken it a step further. Presenting the Research Access QR Code Gallery. Because we write about QRs [...]
We at Research Access are fascinated by QR codes, and thus we are always on the lookout for new data on those little guys. As luck would have it, our friends at market research firm Chadwick Martin Bailey just conducted a really interesting investigation of consumer knowledge of and attitudes toward QR codes. I had [...]
Here at Research Access we love QR codes. I’ve been thinking about them a lot lately. So much so that I was inspired to draw this holiday themed cartoon imagining how I could easily go too far when it comes to those little black and white codes. I hope you enjoy it!
On a recent United Airlines flight I was reading Hemispheres, the in-flight magazine – something I am wont to do as I wait for the go-ahead to turn on my iPad. As I scanned the magazine (and read an interesting interview with comedian Amy Poehler, by the way), I noticed quite a few QR codes [...]
[Editor's Note: this post was originally published on the Survey Analytics Blog.] My friend Scott Liang from Parametric keeps telling me – the quicker you collect feedback from the Point-of-Transaction, the better the recall and quality is. While I have absolutely no way of [...]
Clearly, mobile continues to open up hitherto unknown opportunities. As a digital marketing agency, we are working with customers on various mobile and Microsoft Tag and QR code related initiatives – from powering contests, real-time coupons, location sensitive campaigns to scavenger hunts and continue to get requests for new, innovative ideas. Just last week, I [...]
Earlier this week, we wrote about the current state of QR codes (or at least opinions in the current state), as well as the importance of contextual feedback and the proliferation of real-world hyperlinking. Today, Betty Adamou, editor of our sister site GameAccess.com, has a terrific piece looking at the intersection of QR codes, gamification, [...]
