Three Public Relations Resolutions for 2011

Every January I take a look at how I can fine-tune my work, who I am, and just take note of my world.  As part of that process, I was recently chatting with some of my colleagues about professional integrity, our role as Publicists, and what risks every PR professional should take.  I offer you […]

Back to Basics: What is PR?

public relations –noun 1. the actions of a corporation, store, government, individual, etc., in promoting goodwill between itself and the public, the community, employees, customers, etc. 2. the art, technique, or profession of promoting such goodwill. PR has always been around in one form or another. From time immemorial, PR has been a successful strategy […]

The Multichannel Mélange Is Still a Bit Lumpy

This latest study by Vocus reports that although the lines between PR and marketing are indeed continuing to blur, integration is still a bumpy road. Although the majority of PR and marketing respondents reported that there are finally structures in place to facilitate communications between the two disciplines, the report also showed that 34% of […]