Resources from Market Research University

August 12, 2011 By 3 Comments

A few weeks ago, we told you about Market Research University – an all-day, online market research training session run by Kathryn Korostoff of Research Rockstar. The event took place entirely on Twitter; you may have followed along with the hashtag #MRXU.

In case you weren’t able to attend, though, Kathryn and the participating “professors” were gracious enough to have posted some additional resources from the training session:

  • Diane Hagglund, of Dimensional Research, has shared fantastic B2B project management insights here: LINK.
  • Michaela Mora, of Relevant Insights, has shared a generous post on her market research project management tips: LINK
  • Greg Timpany has provided a script of his tweets, here: LINK.
Be sure to avail yourselves of their expertise! This is terrific material, and could be of use to any market research professional.
While you’re at it, you may also want to take a look at another recent post from MRXU contributor Michaela Mora, entitled, “Survey Tools Race to Improve User Experience.” It offers a great look at how online research tools are making major enhancements to leverage developments in new technology (including text selection, heat maps, etc.). Definitely worth a look.
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Twitterversity: Training in the Principles of Market Research Project Management

July 27, 2011 By 1 Comment

Professional training and career development is an ongoing, continuous process. And tomorrow, there’s a great opportunity to keep that process going!

Be sure to join Kathryn Korostoff of Research Rockstar tomorrow, July 28th from 7am-3pm EST, for an exciting day of free market research training at MRXU, their Twitter-based market research training program.

Here’s the agenda for the day:

Class: Principles of Market Research Project Management
When: July 28, 7 am to 3 pm EST.
All times below are EST.

7 AM: Professor Kathryn Korostoff opens the event with, “A Question of Time: Setting Realistic Time Expectations with partners, colleagues and clients.” How long do different aspects of the research process really take?

8 AM: Professor Diane Hagglund will focus on, “Special Considerations for B2B Projects”, and will be available for Q&A via #MRXU

10 AM: Ten Project Management Tools.

11 AM: Professor Greg Timpany on, “Project Management 101: Tips for Beginners”, and will be available for Q&A via #MRXU

12 PM: Professor Michaela Mora on, “A Step by Step Guide to the Market Research Process”, and will be available for Q&A via #MRXU

2 PM: Hot Topics & Final Q&A. The Twitterversity will close with any follow-up on hot topics from the day. All POVs welcome!

Complete details can be found at Research Rockstar.

Follow along with your favorite Twitter client using the hashtag #MRXU. We’ll be there!

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India 3.0

April 26, 2010 By 1 Comment


India 3.0 is here.

India 1.0 was all about cost and the 24 hour workday. India 2.0 was about large project efficiencies. India 3.0 is about global talent management.

In speaking with Srivats Srinivasan, CEO of Nayamode, a marketing services company based in Redmond, WA, I crystallized my thoughts about the changing order of what I call “Advantage Priorities.” [Full disclosure: I am an Advisor to the company.]

The term Advantage Priorities refers to the method of enumeration of the relative advantages that different facets of your Business Model confer to your company. India 1.0 was about the advantage of cost savings and of a perpetually productive workforce. India 2.0 was about the advantages that large, skilled, non-payroll virtual teams can add to efficiencies. India 3.0 is about the ability companies have to leverage a robust and dynamic global talent pool to provide the right talent for the right project, while simultaneously upgrading projects and skill-sets.

It’s not that cost advantage and large project efficiencies are no longer present. It’s just that they are less relevant than the new Advantage Priority One.

The key to sustaining India 3.0 no longer lies in delivery ability and economics. It lies, instead, in Marketing, in the ways in which global companies talk about their global talent and how this talent is brought to bear in the service of customers. If one talks about cost-advantage as a key differentiator, then the obvious questions of talent, quality, and endurance will emerge. If one talks about virtual team extension as a key differentiator, then the obvious questions of culture, consistency, and sustainability will emerge.

Global companies that have a presence in India need to, instead, talk about talent optimization, about how they can get the best of India as well as the best of other countries in which they do business. The talent diversity and intensity that an Indian presence has to offer is the true advantage to India 3.0.

When the discussion changes to value from cost and when the world recognizes that incredible innovativeness, intelligence, and execution capabilities exist in India (and elsewhere, outside the rich world) then we will have really understood the power of India 3.0.

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