Using a Virtual Simulation to Create Next-Gen Marketers

Muzzy Lane software screenshot

Every year thousands of students enter college with a focus on developing skills, and ultimately a career, in marketing.  This subject presents special challenges for instructors to teach, since no small amount of marketing is trial and error, or making a judgment based on past experience.  So how does a motivated student leave school prepared […]

How to Set or Adjust Pricing Using the Van Westendorp Price Sensitivity Meter

Van Westendorp Price Sensitivity Meter

Few things are as important as setting the right price for your product or service. The Van Westendorp Price Sensitivity Meter is one way to hone in on the right price. The “meter” is actually a very clever survey method which consists set of four questions asked of members of your target market. The questions […]

How Much Should Market Research Cost?

market research pricing

How much is market research worth? How much are insights worth? How much are insights that will make a difference for your business worth? These are all questions that are on the minds of many in the market research community. Recent economic challenges have made it more and more difficult for clients to justify spending […]

Some Highlights from the Sawtooth Software Conference 2010 – Day 1

[Editor’s Note: Research Access contributor Nico Peruzzi is on-site at the Sawtooth Software conference this week, and sends us this dispatch.] The weather is pretty grey in Newport Beach, CA, but that’s good because we can focus on the talks.  Day 1 is workshop day, and here are some highlights of the two that I […]