Beware, Predictive Analytics Can Make You Look Like an Idiot

offensive playbook

If you apply predictive analytics to help make important decisions in your organization, I can guarantee that many people will think the predictions are wrong. In their mind, you (or your model) will be an idiot. So, who would want to use predictive analytics?!? The people who are focused on the big, long-term wins and […]

How To: Use Google Suggest for Market Research

cursor

Recently, I was amused by the site suggestoftheday.com. It’s a site that shows Google Suggest results and pokes fun at the suggestions generated by Google users. The results range from “My hair is a bird your argument is invalid” (generated by the suggestion “my hair” to several variations on “is it impossible to lick your […]


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