Using Prediction Markets for Concept Testing

Fortune telling with crystal ball © Nikki Zalewski - Fotolia.com

On September 18, the crew from BrainJuicer presented insights into shortening the process of creating and launching successful new products. In any given year, hundreds of thousands of new ideas are tested. Some win and make it to the show, but most never leave the minor leagues. Presenter Alex Batchelor started off with a reminder […]

A Blow to Prediction Markets

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So long, Intrade. The news hit yesterday that Intrade closed its doors to U.S. bettors. This is surely a blow to the proponents of prediction markets (sometimes called “predictive markets”) – a form of forecasting where people place bets on the likelihood of real-life events taking place. There are many who believe prediction markets rival the […]