Back to Basics: What is PR?

public relations –noun 1. the actions of a corporation, store, government, individual, etc., in promoting goodwill between itself and the public, the community, employees, customers, etc. 2. the art, technique, or profession of promoting such goodwill. PR has always been around in one form or another. From time immemorial, PR has been a successful strategy […]

10 Major Marketing Strategies We Can Learn from Today’s Celebrities

There are people who truly deserve to be famous because of their talent and contributions to this world. Oprah, Kanye West, Steve Jobs are a few examples of people who are well deserved of their notoriety. Then there are those who for some god-forsaken reason the media loves to follow: Kim Kardashian, Speidi (Barf!), Ashton […]