5 Smart Ways to Use Polling

QuestionPro Poll

Editor’s Note: As a follow-up to our recent interview with QuestionPro President Erik Koto about that company’s acquisition of PollBob, I asked QuestionPro Marketing Director Elizabeth Larned to share her recent post announcing QuestionPro’s new polling product and including an excellent list of 5 use cases for web polling.  If you’ve logged into your QuestionPro […]

Electoral College Blues – and Reds


Every polling statistic I’ve seen about the 2012 US presidential election—whether emphasizing national popular opinion, demographic trends, or likely results in individual states—tells me the final vote will be very close. All three of these polling categories, along with strategic responses to all three by both campaigns, are of critical importance, especially if this election […]

Pollsters Are No Creeps


As election season heats up, I’d like to get something off my chest. No, I’m not going to go on a rant about politics. It’s something more personal to me. Over the past forty plus years, our culture has become increasingly infused with a wet blanket cynicism about nearly anything related to politics. That cynicism […]

What Birtherism Teaches Us About Polling

Though in the past few days, given the death of Osama bin Laden, the news cycle has dramatically changed, I still wanted to draw your attention to a recent article in The Atlantic concerning the “birther” debate. Speaking for myself, and not Research Access, I feel the need to point out that I would normally […]