Webinar: Why Recall Must Die – Capturing the Point of Emotion

Why Recall Must Die 150

Join Survey Analytics President Andrew Jeavons on Tuesday, August 14th at 10am Pacific / 1pm Eastern as he takes you through some recent findings in the world of psychology and challenges the market research status quo. The assumption underpinning the standard market research operating procedure of directed recall is that we can reach into our experiences […]

Why Recall Must Die: Capturing the Point of Emotion

Emotions

Living in the Past Market research relies heavily on human memory. Attempting to measure recall about what respondents thought or felt about a product or service is a standard approach for market researchers. Surveys often consist of long lists of memory tests. So many surveys contain phrases like, “Thinking about the last time you used […]